Outsourced Analytics
Netezza helps outsourced analytics providers like Catalina Marketing, Epsilon and
Wolters Kluwer Health offer their clients a high-performance data warehouse
appliance that suits a variety of data models while remaining easy to use and
maintain. Even as the number of clients and the level of analytics they demand
grow, DASPs can easily accommodate their needs with the Netezza data warehouse
appliance.
For instance, Catalina Marketing uses Netezza to analyze 400 billion market
basket records from 35,000 retail locations across the US, or 70% of
transactions made in a given day at every US grocery store. Its Netezza-driven
marketing campaigns have seen 30% higher response rates due to the detailed
analytics over massive data volumes that can be processed instantaneously. And
data center space has been reduced by nearly 100 TB with Netezza.
No wonder so many market-leading DASPs around the world use Netezza to deliver
rapid speed-to-market for fine-tuned marketing campaigns, historical and
detailed clickstream analyses, development of behavior-based customer loyalty
programs and more!