Communications
Seven of today's ten largest global communications companies use Netezza to
"question everything." The communications industry is arguably the most
competitive in the world; customers have more choices than ever and they can
switch providers at the drop of a hat. New competition is coming from everywhere
as voice, data, video and mobile networks converge, and previously separate
businesses now battle each other head-to-head. Innovative applications and
services are being unleashed by start-ups with unique business models,
threatening the status quo of the industry. And pricing for basic services that
have been the mainstay of the communications business for decades is being
commoditized, putting some of the largest and most profitable companies in the
world at risk of becoming low-margin bit pipe providers.
A key to survival lies in unleashing the data distributed across every network
element and customer device. Accessing and translating this data – call and
session detail records (CDR); PC, handset or set-top box (STB) clickstream data;
quality of service (QoS) information; financial and location Information – into
actionable intelligence as quickly as possible is critical to retaining
customers, identifying new markets and increasing business efficiency. The
ability to quickly respond to complex questions like these is now imperative:
- Are all of the services that I provide being accurately billed?
- Which of my customers are at risk of switching to a competitor in the next
month, week or day?
- Of those customers, why are they ready to switch and what actions could I
possibly take to keep them?
- Of the customers who have recently switched, what actions could I take to get
them back?
- If I applied each of my competitors' new complicated rate plans to my entire
customer base's call history of the past 12 months, what would be the impact on
my bottom line and how should I best respond?
- Which of my customers has had quality issues with my service over the past 24
hours?
- What actions should I take before those customers complain, or worse – switch to
another provider?
- Based on the behavior of my customers, what advertisements or promotions would
they be most interested in and likely to respond to?
Netezza makes it possible to Question EverythingTM
about your business. Follow the links below to learn about the customers,
partners and critical applications that have made seven of the top ten global
communications companies turn to Netezza so they can ask the right questions and
get the right answers, at the right time, across all aspects of their business.