Intelligent Enterprise Magazine: Enabling the Intelligent Enterprise: 2005 Editors' Choice Awards

2005 Editors' Choice Awards -- Our seventh annual take on The Dozen most influential vendors driving the intelligent enterprise. Plus, we name 48 Companies to Watch in 12 categories including enterprise apps, BI and special "vanguard" company selections.

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	CUSTOMER INTELLIGENCE
PERFORMANCE MANAGEMENT	ENTERPRISE APPLICATIONS
INFORMATION MANAGEMENT	APPLICATION MANAGEMENT
APPLICATION INTEGRATION	BUSINESS INTELLIGENCE
	ENTERPRISE DEVELOPMENT
ANALYTIC APPLICATIONS	STORAGE
DATABASE	SUPPLY CHAIN
DATA WAREHOUSING

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April 1, 2005 / Issue TOC

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Enabling the Intelligent Enterprise: 2005 Editors' Choice Awards

By David Stodder

Page 6

Customer Intelligence

With greater knowledge, companies can focus resources on gaining and retaining customers that generate the most value. Predictive analytics—what we used to call “data mining”—is an important technology that’s about finding the right customers and shaping their experiences. But it all hinges on good data, which makes the enterprise data warehouse a vital enabler—at least until more distributed customer data integration options mature.

Customer intelligence solutions must provide strong visualization and interactivity that go beyond what traditional power users require. And finally, solutions must hit the nail on the head by putting higher customer intelligence at the service of real business problems, such as campaign management.

NCR/Teradata

Waste no data: When it comes to learning how to improve the customer experience, that's a commandment. Teradata, a division of NCR, provides the platform for many a mighty enterprise data warehouse. Plus, Teradata is no stranger to real time. The company's "active" data warehouse concepts and business integration technology partnerships keep Teradata's customers on the cutting edge.

Companies to Watch in 2005

Netezza. Offering an "appliance" that bundles advanced database, storage and server technology, Netezza creates affordable customer intelligence.

Spotfire. Focusing on the hot biotechnology industry, Spotfire marries advanced data visualization with analytic depth. Marketing and sales performance have never been clearer.

SPSS. Patterns discovered in customer behavior will lead the way to an enlightened future. The force is with SPSS, a proven provider of predictive analytics software.

Unica. Customer-centric marketing depends on predictive analytics, data integration and streamlined campaign and lead management--all behind a friendly interface. Unica's Affinium puts it together.